Purpose Coaching

I’m a guide. This process is one of self-discovery and the real work here is done by you.

I will meet you where you are and guide us to create a calm space together. We will proceed with curiosity to help you turn one significant corner and find new opportunities in life. I will clear the energy for you to find your own path to truth and clarity of purpose.

My goal is to find the one most powerful question that can change your outlook, demeanor and ultimately your behavior. I will help you believe what you already know to be true.

You will be equipped with the power to stabilize and return to your own truth. This will radiate to others. You will be charged up. You will start to see your dreams more clearly. You will be pointed in a new direction and confidently equipped with tools and wisdom to move that way.

Your heart and eyes will be open to perspectives and possibilities that were not available to you before. Your anxieties will lessen and your spirit will be lifted and nourished. You will look at the world with love.

This is how I help you share your love with the world.


What’s your question?

The core of my coaching process is based on True Purpose® developed by Tim Kelley and the True Purpose® Institute. I also draw from 15 years of entrepreneurship, which helps me relate directly to the pressures and needs you face as a conscious leader and changemaker.

My perspective as a business owner and consultant will help you apply an entrepreneurial mindset to the challenges and opportunities your organization faces every day.

The True Purpose® process reinforces a mindset of lifelong learning. It comprises five distinct stages that have been road tested with more than 2,000 coaches over 10 years of development. The community continues to learn and evolve the practice together based on each coach’s unique style and experience.

  1. Ego Engagement - Get in touch with your ego. Learn its essential role in your life and how it can help you learn your purpose. You will be equipped with tools that can constructively impact your life far beyond purpose coaching.
  2. Ego Permission - Before continuing this journey, it’s critical to train your ego to be a coach in your life through direct dialog. We’ll identify and retrain the parts of your psyche that may be preventing you from accessing your purpose or sabotaging your life in unknown ways.
  3. Connection & Inquiry - The magic of True Purpose® comes from your connection to a Trusted Source of wisdom that already knows your purpose. We call this direct access, which distinguishes this approach from most others that use indirect access methods such as interviews and historical evidence. I will adapt to your belief system, from your God to your gut.
  4. Purpose Interpretation - Once you’ve received enough purpose information from your Trusted Source, we need to make sense of it by sorting this information into categories and writing powerful detailed purpose statements that are meaningful to you.
  5. Purpose Manifestation - Now that you’ve used the True Purpose® process to receive and refine highly charged and meaningful purpose language that is uniquely yours, you have a decision to make. How purposeful do you want your life to be? I’ll help you write a strategic plan to provide an accountable framework for living your purpose. This is where you’ll design a specific partnership with your ego to live purposefully.

Purpose Coaching Process

Your journey to discover your purpose will span 10 weekly sessions. Scheduling is flexible based on your preference and our mutual availability.

Coaching sessions are typically remote via video chat or phone. We will collaborate via Google Docs and there will be approximately 2-3 hours of personal work each week outside our sessions.

You can get stuck or decide not to move forward at any stage. If you do, you’ll eventually end up back where you started ‐ confusion or curiosity.

In order to succeed at manifesting your purpose, you will need to establish new habits of purposeful living over several months to sustain the transformation that is possible for you.

Together we will design a plan for you based on how purposeful you want your life to be. I am available for ongoing support and accountability to ensure that you stick to it. I want the world to feel your love!

Embolden your impact in the world.

Organizational Purpose Consulting

What does it take to lead a VIP Business Culture? Let’s take a look:

VIP Business: Values, Inclusion, & Purpose


Values are the glue that holds an organization’s culture together. What values are being practiced within your team? What is the alignment between each person’s personal values and your core values? What gold and threats are lurking beneath the surface?

Barrett Values Cultural Transformation Tools offer a tremendously powerful array of methods that goes beneath the surface of stated core values. Through a simple values assessment, you will see clearly how much your organization is motivated by fear or purpose. This is quantified in a measurement called Cultural Entropy® that is backed by more than 600,000 assessments over 20 years.

We can build more meaningful dialogues about culture, particularly the areas that aren’t easily addressed due to a lack of trust and psychological safety. These dialogues open up new perspectives and practices so that people feel safe and included, which expands their life fulfillment and performance potential.


Diversity is important. It leads to more innovation by inviting a wider array of perspectives.

Beyond diversity is equity. This is the hard ongoing work of evaluating the systems in your organization to find your blind spots that are contributing to systemic disadvantages for groups of people based on race, gender, age, disability, nationality, language, etc.

Inclusion is the outcome of this work. While it’s necessary to elevate DEI to its own area of consulting, it ultimately aligns with developing a psychologically safe culture where everyone feels invited to bring their full self to work.

Belonging to a community is a fundamental psychological and physical need of every person.

There are demonstrably different variables to consider for different identities of people, particularly those that are still marginalized by society. Many of these may be invisible to you and your team, especially if you are part of the dominant power group in society.

We offer coaching and workshops to hold space for leaders to deepen their understanding of the real problems that still block many people from feeling included.

We also partner with the best consultants in the world to help navigate the critical operational tasks associated with changing how your organization evolves to be more equitable and inclusive.


Once you’re established psychological safety through values and inclusion, you may be ready to go deep and define a higher purpose beyond making money.

There is no trade-off between having a higher purpose and making money. Actually it’s quite the opposite. Truly purpose-driven companies perform higher on all metrics, up to 14x returns compares with the S&P.

Purpose is one of the four tenets of Conscious Capitalism. It is required for companies to thrive in the 21st century.


Purpose is the natural creative expression of life. It activates the greatest motivational force in humanity—our emotions.

A truly embodied purpose increases team fulfillment, motivation, engagement and performance.


It's not enough to have a team come up with a purpose like a marketing slogan.

Organizations who are meant to transform industries, communities and the world must embody higher levels of consciousness that move beyond win-lose zero sum thinking upon which most of capitalism is still based. This begins with leaders who are committed to their own deep inner work. The journey requires discipline, introspection and fun.

True Purpose® goes deeper than other organizational purpose methodologies. It’s designed for companies that are change agents, the ones who have established themselves in the market and are ready to leverage their considerable power to help evolve humanity, one person at a time.

Are you ready to embrace your company's full magnificence?

Are you curious?

Take the first step into your new world.

Client Love

Jean Pitzo, CEO, ACE Metal Crafts

Jean Pitzo, CEO, ACE Metal Crafts

"Working with Andy has brought a peacefulness to my leadership. Knowing my True Purpose® on such a deep level makes so many decisions easier. Andy’s coaching style put myself and our executive team at ease very early in our partnership. The ACE team is very fortunate to be working with Andy."

Executive Purpose Coach Conscious Culture Consultant Testimonials Hector Leon

Hector Leon, Plant Manager, GreenSeed Contract Packaging

"After learning my purpose with Andy, I now have an internal peace and know myself better. I am peaceful and more grateful than ever. I see the good in everything. I know how to make solid decisions today. And it helped me be a better father. I have more focused quality time with my family and we are building better communication together."

Chad Gabriel

Chad Gabriel, Tuthill Corporation

"Andy is wise beyond his years and he has helped me to discover my individual purpose through True Purpose® coaching. Andy walks the conscious walk and continuously stretches into new areas for his growth. I consider Andy a friend, a coach, and a person who will make the world a better place."

Hans Skillrud

Hans Skillrud, Owner, StickOutSocial

"I came in a bit skeptical about finding my purpose, but ended up completing the entire course because of how impactful it was for me as a human being with a lot of questions. Andy led me on a purpose journey that opened my eyes to new ways of looking at my life and business. I found parts of me that have wanted to have a voice for a long time, and now they do. The best gift I can give someone is an introduction to Andy."

Paul Berg, Paul Berg Photography

Paul Berg, Paul Berg Photography

"I went through Andy's 12-week 'Guided By Purpose' workshop and found it most beneficial. I would strongly recommend the program to anyone striving to find their true purpose in life."

Dr. Nicole Krakora

Dr. Nicole Krakora, Doctor of Naturopathic Medicine

"Andy holds space for helping to dive into the the essence of who you are and finding your purpose. His step by step approach yields amazing results. The practices and exercises he had me incorporate to find my purpose have become daily rituals. I highly recommend his process to finding clarity!"