"When it comes to leadership, it is the soft stuff that is hard.”
—David Emerald
VIP Business: Values, Inclusion, & Purpose

What does it take to lead a VIP Business Culture? Let’s take a look:


Values are the glue that holds an organization’s culture together. What values are being practiced within your team? What is the alignment between each person’s personal values and your core values? What gold and threats are lurking beneath the surface?

Barrett Values Cultural Transformation Tools offer a tremendously powerful array of methods that goes beneath the surface of stated core values. Through a simple values assessment, you will see clearly how much your organization is motivated by fear or purpose. This is quantified in a measurement called Cultural Entropy® that is backed by more than 600,000 assessments over 20 years.

We can build more meaningful dialogues about culture, particularly the areas that aren’t easily addressed due to a lack of trust and psychological safety. These dialogues open up new perspectives and practices so that people feel safe and included, which expands their life fulfillment and performance potential.

Barrett Values Seven Levels of Consciousness for Organizations


Diversity is important. It leads to more innovation by inviting a wider array of perspectives.

Beyond diversity is equity. This is the hard ongoing work of evaluating the systems in your organization to find your blind spots that are contributing to systemic disadvantages for groups of people based on race, gender, age, disability, nationality, language, etc.

Inclusion is the outcome of this work. While it’s necessary to elevate DEI to its own area of consulting, it ultimately aligns with developing a psychologically safe culture where everyone feels invited to bring their full self to work.

Belonging to a community is a fundamental psychological and physical need of every person.

There are demonstrably different variables to consider for different identities of people, particularly those that are still marginalized by society. Many of these may be invisible to you and your team, especially if you are part of the dominant power group in society.

We offer coaching and workshops to hold space for leaders to deepen their understanding of the real problems that still block many people from feeling included.

We also partner with the best consultants in the world to help navigate the critical operational tasks associated with changing how your organization evolves to be more equitable and inclusive.



Once you’re established psychological safety through values and inclusion, you may be ready to go deep and define a higher purpose beyond making money.

There is no trade-off between having a higher purpose and making money. Actually it’s quite the opposite. Truly purpose-driven companies perform higher on all metrics, up to 14x returns compares with the S&P.

Purpose is one of the four tenets of Conscious Capitalism. It is required for companies to thrive in the 21st century.


Purpose is the natural creative expression of life. It activates the greatest motivational force in humanity—our emotions.

A truly embodied purpose increases team fulfillment, motivation, engagement and performance.


It's not enough to have a team come up with a purpose like a marketing slogan.

Organizations who are meant to transform industries, communities and the world must embody higher levels of consciousness that move beyond win-lose zero sum thinking upon which most of capitalism is still based. This begins with leaders who are committed to their own deep inner work. The journey requires discipline, introspection and fun.

True Purpose® goes deeper than other organizational purpose methodologies. It’s designed for companies that are change agents, the ones who have established themselves in the market and are ready to leverage their considerable power to help evolve humanity, one person at a time.

Are you ready to embrace your company's full magnificence?

Connect with us to schedule your free consultation to see if you are a good candidate for this journey.